For those like myslf who are mystified by the price of imported wine in Thailand I came across an article from January 2024 that provides some clarity on import duties, excise and other taxes imposed on imported wines. My rough calculations suggest that the cost of an AUD$10 (210 baht at current exchange rate) bottle of Australian wine after import duties and taxes are applied rises to about 374 baht (AUD $18) in Thailand - note that "import duties" on Australian wine are 0% under the Thailand-Australia Free Trade Agreement TAFTA) so it is excise duties and local taxes that are responsible for the price of Australian wine in Thailand. For those hoping that the Trump trade negotiations will reduce the price of imported American wine you should note that it is already subject to 0% import duties so our only hope for reduced prices is if the negotiations result in a reduction in excise duties. I hold out little hope unfortunately.

https://www.meiningers-international.com/wine/news/thailand-slashes-taxes-wine

Just a few short years ago, there were articles saying Thailand will reduce import tax on wine, which ultimately was supposed to lower prices. Never happened. I have been waiting with baited breath to see the price of any wine bottle go down. 

12 minutes ago, scoutman360 said:

Just a few short years ago, there were articles saying Thailand will reduce import tax on wine, which ultimately was supposed to lower prices. Never happened. I have been waiting with baited breath to see the price of any wine bottle go down. 

Prices have dropped substantially.

10 minutes ago, JBChiangRai said:

Prices have dropped substantially.

I haven't noticed.

50 minutes ago, JBChiangRai said:

Prices have dropped substantially.

Agreed.

This has come up a couple of times.

40 minutes ago, amexpat said:

I haven't noticed.

I have....

 

1 hour ago, scoutman360 said:

Never happened. I have been waiting with baited breath to see the price of any wine bottle go down. 

Then as mentioned in a previous thread you haven't been looking closely enough or depends on your reference points. 

Agreed they are still too high but there have been some definite reductions.

11 hours ago, topt said:

Agreed.

This has come up a couple of times.

I have....

 

Then as mentioned in a previous thread you haven't been looking closely enough or depends on your reference points. 

Agreed they are still too high but there have been some definite reductions.

Please give some definite examples.

If the reductions in price are substantial I'll run out and buy.

6 minutes ago, MisterTee said:

Please give some definite examples.

If the reductions in price are substantial I'll run out and buy.

I wouldn't say "substantial" however here was probably the most recent thread on the same subject -

I specifically mention Hope End wine in Makro and general pricing on Jacobs Creek especially at the lower end.

I'm only familiar with prices of Australian wines but some Jacob's Creek have come down to 445 baht and Wolf Blass from 399 to 369 (but only at Makro). Not substantial reductions and still substantially higher than prices in Australia. 

4 hours ago, MisterTee said:

Please give some definite examples.

If the reductions in price are substantial I'll run out and buy.

One example is Jacob’s Creek Sauvignon Blanc.

 

It used to be 599 in BigC and 7/11

 

It’s now 445 baht in both of those places.

2 hours ago, JBChiangRai said:

One example is Jacob’s Creek Sauvignon Blanc.

 

It used to be 599 in BigC and 7/11

 

It’s now 445 baht in both of those places.

Thanks... I'm on my way.

Trump is seeking to remove all trade barriers not simply tarrifs. Probably half the countries US has trade issues are with nations that put up additional barriers to fair trade. The non tarrif barriers are the most flagrant

 

Thailand. Germany and much of Europe .

 

In the end the imbalance adjusts or they have bigger problems.

9 hours ago, KhaoHom said:

Trump is seeking to remove all trade barriers not simply tarrifs. Probably half the countries US has trade issues are with nations that put up additional barriers to fair trade. The non tarrif barriers are the most flagrant

 

Thailand. Germany and much of Europe .

 

In the end the imbalance adjusts or they have bigger problems.

Agree so the hope is that the excise duties on (at least) US wine imported to Thailand are reduced to zero as I can't envisage any reduction in the 17.5% local tax. It will be interesting to see how this plays out. 
One of the other, amongst many, categories I'm interested in are vitamins and supplements which as far as I can ascertain are subject to a 35% import duty but I can't find any information about whether they are then subject to excise taxes.

On 7/26/2025 at 10:23 AM, vincent13 said:

I'm only familiar with prices of Australian wines but some Jacob's Creek have come down to 445 baht and Wolf Blass from 399 to 369 (but only at Makro). Not substantial reductions and still substantially higher than prices in Australia. 

 

Big C have a few Australian wines like 60 spokes and 5 friends for 209 baht, not bad at all. I dont know how they can sell at that price, cheaper than the UK

11 minutes ago, proton said:

 

Big C have a few Australian wines like 60 spokes and 5 friends for 209 baht, not bad at all. I dont know how they can sell at that price, cheaper than the UK

Thanks I'll check it out.

26 minutes ago, vincent13 said:

Thanks I'll check it out.

 

Not sure if it's just our local one, bought 15 bottles so far, all 13%

A couple of days ago I paid 699฿ at Tops in Robinson Surin for a bottle of Penfolds Koonunga Hill shiraz 2023.

 

Haven't a clue what the price in Oz would be these days ...

Been here 20 years and for 20 years all we hear is false promises and u turns let’s face it most Thais can’t afford a glass of wine let alone a bottle last week I fancied a glass of port I walked away when I saw the price 1,198 Bht 

On 7/25/2025 at 12:06 PM, vincent13 said:

For those like myslf who are mystified by the price of imported wine in Thailand I came across an article from January 2024 that provides some clarity on import duties, excise and other taxes imposed on imported wines. My rough calculations suggest that the cost of an AUD$10 (210 baht at current exchange rate) bottle of Australian wine after import duties and taxes are applied rises to about 374 baht (AUD $18) in Thailand - note that "import duties" on Australian wine are 0% under the Thailand-Australia Free Trade Agreement TAFTA) so it is excise duties and local taxes that are responsible for the price of Australian wine in Thailand. For those hoping that the Trump trade negotiations will reduce the price of imported American wine you should note that it is already subject to 0% import duties so our only hope for reduced prices is if the negotiations result in a reduction in excise duties. I hold out little hope unfortunately.

https://www.meiningers-international.com/wine/news/thailand-slashes-taxes-wine

So! The usual  practice of GREED in operation then. What a surprise!

If you do not like the import duty then you should be cheering TRUMP because if he gets teh import dropped on American wine and spirits you can be guaranteed that it will cause all to drop.

1 hour ago, mfd101 said:

A couple of days ago I paid 699฿ at Tops in Robinson Surin for a bottle of Penfolds Koonunga Hill shiraz 2023.

 

Haven't a clue what the price in Oz would be these days ...

Have you tried " The One " supermarket in Prasat ?  Not as much wine selection as "Tops " but not too bad .

2 hours ago, mfd101 said:

A couple of days ago I paid 699฿ at Tops in Robinson Surin for a bottle of Penfolds Koonunga Hill shiraz 2023.

 

Haven't a clue what the price in Oz would be these days ...

About $14 so just under 300 baht at current exchange rate. We are being robbed!

And yet imported vodka in Thailand is cheaper than in Australia. Go figure!

17 minutes ago, superal said:

Have you tried " The One " supermarket in Prasat ?  Not as much wine selection as "Tops " but not too bad .

Just up the road from us but I've never persuaded b/f to investigate. I shall now renew my efforts. 😅

Price Comparison: Pre- vs. Post-Tax Changes

(Examples for popular wines in Thai supermarkets like Villa Market, Tops, Wine Connection)

Wine (750ml)	Pre-Tax Price (THB)	Post-Tax Price (THB)	Change
Jacob’s Creek Shiraz	1,200	950–1,000	–20%
Yellow Tail Cabernet	850	700–750	–15%
Casillero del Diablo	1,500	1,200–1,300	–15%
Moët & Chandon Brut	4,500	3,800–4,000	–12%
Thai-produced wine	600–800	500–700	–10%

1 hour ago, mfd101 said:

Just up the road from us but I've never persuaded b/f to investigate. I shall now renew my efforts. 😅

It's only a stones throw from my restaurant ." The One " also has some farang foods etc , so worth a visit .

On 7/25/2025 at 10:20 PM, topt said:

Agreed.

This has come up a couple of times.

I have....

 

Then as mentioned in a previous thread you haven't been looking closely enough or depends on your reference points. 

Agreed they are still too high but there have been some definite reductions.

That is pertinently not true, I myself have been drinking Mont Clair for more than 10 years, whether you like it or not is irrelevant now but some 8 years ago those packs were available in 3, 5, and 10 ltr.
For the 5 ltr packs you paid 995 THB, for the 3 ltr around 600 THb. and for the 10 ltr around 1800 Thb.
Now for the past 4 or 5 years, I have been paying 995 THB for those 3 ltr packs and it has remained the same all these years, until today.

It is also still important to pay attention to the alcohol percentage, Mont Clair is 12%, of the wines where the price has been reduced a bit, almost all are wines with a lower alcohol percentage.
That's my referention points!

Don't buy much variety of Wine here.

Jacob's Creek Shiraz cab was 599 baht and is now 445 in 7-11 that's a 34.5% decrease.

 

Article I read on Nation Thailand talked about 10,000 items being imported from US at 0% Tariff.  1,000 still have some tariff.  We will have to wait and see once this is finalized as the couriers will need to have this figured out.

2 hours ago, superal said:

It's only a stones throw from my restaurant ." The One " also has some farang foods etc , so worth a visit .

I'll keep my eye out for you.

1 hour ago, Peterphuket said:

That is pertinently not true,

Well the post 2 above yours and the one below it would seem to differ.........

Just because Mont Clair hasn't changed doesn't mean others haven't. No one claimed, or I certainly didn't, that it was all wines.

Castle Creek same as Mont Clair. 3 ltr now same price as 5 ltr was. And if we are honest they're not good wine and WAY over priced.