Anyone you don't like. Even if the person calling someone a "fascist" is themselves an actual fascist. In common parlance, it's a pejorative to demean another person. But that's not Fascism.
Do you really want to actually understand "Fascism?" Read Mussolini's thesis on Fascism:
https://sjsu.edu/faculty/wooda/2B-HUM/Readings/The-Doctrine-of-Fascism.pdf
You can also study the writings of Giovanni Gentile.
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