Thailand's tourism sector has made a robust comeback, welcoming over 26 million international tourists from January 1 to October 1, generating a sizable 1.214 trillion baht in revenue. Sorawong Thienthong, Minister of Tourism and Sports, announced these impressive figures, signalling a strong recovery for the nation as a premier travel destination.

 

China topped the list of contributing countries with 5,227,573 tourists, followed by Malaysia with 3,734,847, India with 1,530,712, South Korea with 1,378,474, and Russia with 1,156,753 visitors. Sorawong emphasised that these numbers underscore the vitality and resilience of Thailand's tourism industry.

 

During the week of September 23 to October 1, long-haul markets experienced significant growth. A total of 142,604 tourists arrived from long-haul destinations, showing a 6.85% increase from the prior week. Germany and the United Kingdom demonstrated particularly strong growth in this period.

 

 

 

 

Conversely, short-haul arrivals saw a slight dip of 1.69%, primarily due to the end of school holidays in Malaysia, resulting in a total of 592,069 international arrivals for the week.

 

Sorawong expressed optimism for the months ahead, anticipating a surge in visitors due to the Chinese National Day holidays and government initiatives aimed at easing travel and boosting airline capacity. These measures are expected to bolster Thailand’s standing as a leading tourist destination and ensure continued growth in the sector.

 

With the government actively enhancing travel infrastructure, Thailand is poised for further impressive performance in its tourism industry, particularly in the final quarter of 2024.

 

File photo for reference only

 

-- 2024-10-02

 

11 minutes ago, snoop1130 said:

26 million international tourists from January 1 to October 1, generating a sizable 1.214 trillion baht in revenue.

So every one of those 26 million tourists spent, on average, Bht 46,692. 

Wonder what all the misinformed members on this forum will have to say now. Last time I posted about that they will not reach their target of over 3 trillion baht 2024, there were many that said they were close already., as they didn´t understand the news that time. How is it this time guys? Have the baht finally fallen down and you see the light? Or are they same close like last time? 🤣

4 hours ago, KannikaP said:

So every one of those 26 million tourists spent, on average, Bht 46,692. 

That fits. Article says average tourist spend is 50k per visit.

 

https://www.bangkokpost.com/business/general/2753824/tat-survey-notes-spending-surge#:~:text=Teerasil Tapen%2C deputy governor for,and 44%2C607 baht in 2022.

13 hours ago, snoop1130 said:

Thailand's tourism sector has made a robust comeback, welcoming over 26 million international tourists from January 1 to October 1, generating a sizable 1.214 trillion baht in revenue. Sorawong Thienthong, Minister of Tourism and Sports, announced these impressive figures, signalling a strong recovery for the nation as a premier travel destination.

Thank you for the update  

On 10/2/2024 at 4:58 AM, KannikaP said:

So every one of those 26 million tourists spent, on average, Bht 46,692. 

 

Does that seem unreasonable? The tourists who I know spend 3 to 4 times that amount.

Wasn't the target for tourism 3.5 trillion baht this year? I seem to remember this number from the near daily TAT briefings. Headline should read "Thailand lures tourists, and rakes in 1.2 trillion baht."

Cheap mass tourism has turned away quality spending tourists. 

 

The solution should not be add more cheap tourists to make up for the shortfall in income. 

 

Disgraceful, and an enviromental disaster. 

On 10/2/2024 at 4:46 PM, snoop1130 said:

welcoming over 26 million international tourists from January 1 to October 1, generating a sizable 1.214 trillion baht in revenue.

 

I'm sure the Chinese owners of the hotels, restaurants and attractions they visit will be satisfied

7 minutes ago, DonniePeverley said:

Cheap mass tourism has turned away quality spending tourists. 

 

The solution should not be add more cheap tourists to make up for the shortfall in income. 

 

Disgraceful, and an enviromental disaster. 

I agree ..  but I don’t think Thailand is set up for nor has the country invested in things like domestic infrastructure, to really make a competitive pitch to attract the high yield tourist.. that’s things like domestic transport, tourist safety and really creating authentic “experience” events.

 

I ALSO think something that has long HELPED thailand- is also something that is going to HURT them in their pivot to higher yielding tourists .. Thailand has long, long been seen externally as — and has long lived off a reputation as a “cheap” mass tourism destination … and I don’t higher yielding folks are going to be attracted to places that carry a moniker of “cheap” IMHO 

17 hours ago, Paradise Pete said:

 

Does that seem unreasonable? The tourists who I know spend 3 to 4 times that amount.

But your number is not the average of all tourists, is it.

17 hours ago, Paradise Pete said:

 

Does that seem unreasonable? The tourists who I know spend 3 to 4 times that amount.

 

 I guess the tourists you know are the 2 week UK millionaires, and we know on what they spend it, and how thin on the ground they are these days.

Hopefully, the local natural environment will be protected under this onslaught of Peoples from overseas.

 

3 hours ago, DonniePeverley said:

Cheap mass tourism has turned away quality spending tourists. 

 

The solution should not be add more cheap tourists to make up for the shortfall in income. 

 

Disgraceful, and an enviromental disaster. 

     Actually, a thread from awhile back said just the opposite for this year so far.  Thailand is attracting enough high-end tourists but falling short on lower economic visitors.  TAT may give lip service to high-end tourists but, ideally, you want a diverse economic mix of visitors to fill the diverse economic mix of low budget to expensive 5-star hotels that Thailand has.  

On 10/5/2024 at 7:48 AM, chiang mai said:

But your number is not the average of all tourists, is it.

 

Obviously not, or that would be the average, wouldn't it.