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Pattaya Restaurant Owner Defends Sexy Attire as Marketing Strategy Amid Hygiene Backlash

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There are lots of attractive Thai female food vendors showing their goods these days as sex sells no matter what country your in. Generally complains and  backlash stems from karen's who only wish they look like them.

 

image.jpeg.56363c2ef2826d4d2664ba2f726685ab.jpegimage.jpeg.82255490e79c4b2a27acd1f76d46b629.jpeg

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  • spidermike007
    spidermike007

    Again a lot of completely ridiculous so-called netizens, who are demonstrating great deals of cowardice, while hiding behind their keyboards. This woman should be given credit for showing some initiat

  • blaze master
    blaze master

    Hygiene eh ? In many thai restaurants that word is meaningless. 

  • flaming dragon
    flaming dragon

    She's got a fine pair of initiatives!   I went for the teats and stayed for the eats.  Pretty good chicken. 

Posted Images

6 hours ago, spidermike007 said:

Again a lot of completely ridiculous so-called netizens, who are demonstrating great deals of cowardice, while hiding behind their keyboards. This woman should be given credit for showing some initiative, rather she's being criticized for dressing provocatively. Such incredible nonsense from the hater tribe. 

and extra credit for showing her "peaches" !    

11 hours ago, Georgealbert said:

The owner of a popular restaurant in Pattaya has spoken out following an online controversy over her choice of attire while preparing food, defending the look as a marketing tool and assuring the public that food hygiene standards remain high

Getting yer jugs out sells more ?

1 minute ago, hotchilli said:

Getting yer jugs out sells more ?

 

oh yes Captain !

The patrons are there for the ping pong not the food....

11 hours ago, Georgealbert said:

She further emphasised that inside the real kitchen, all staff, including herself, adhere to proper hygiene protocols, including the use of aprons and hair coverings.

So the promotion ad was all fake....

5 hours ago, SAFETY FIRST said:

Should be more of it.

 

My Mango lady is beautiful, I love it 👍

 

I'm in love. Who cares about worrying about a woman who flashes her tits. They don't use them to go to a toillet. So no need to be washing them in a hand basin. The first comments about hygiene are amazing! What a crock of sh.t. Would never invite them to parties I hold where boobies are everywhere. They would spoil the party.

Whoever is filming the bikini-clad women needs the camera lens checked.

 

A blur keeps appearing, not all the time, but it's happening nonetheless!

 

Very unprofessional. 

a lot of fuss about nothing .

If you look at her and think she is unhygienic then choose to eat somewhere else.

There are always choices .

dont worry about people trying to pull you down,they hate winners because they are losers,keep on keeping on

9 hours ago, spidermike007 said:

Again a lot of completely ridiculous so-called netizens, who are demonstrating great deals of cowardice, while hiding behind their keyboards. This woman should be given credit for showing some initiative, rather she's being criticized for dressing provocatively. Such incredible nonsense from the hater tribe. 

I couldn't agree with you more! If someone doesn't like it ... DON'T GO!

5 hours ago, nightfox said:

There are lots of attractive Thai female food vendors showing their goods these days as sex sells no matter what country your in. Generally complains and  backlash stems from karen's who only wish they look like them.

 

image.jpeg.56363c2ef2826d4d2664ba2f726685ab.jpegimage.jpeg.82255490e79c4b2a27acd1f76d46b629.jpeg

She Looks Very FIT !!

I find her videos entertaining and it gives me a dose of Thailand. I wouldnt eat at her place. I can find food just as good in tons of places without shuffling all the way there.

Hygiene and safety are not always followed by many Thai's,what ever sells and is the cheapest 

 

8 hours ago, dallen52 said:

No different from the roti vendors in Bangkok or somtam vendors in Buriram. 

Eye appeal. 

My wife is Thai.  When I told her I liked street venders roti's she asked me.  Where do the venders use the toilet at and do they wash their hands afterwards?

  

19 hours ago, Georgealbert said:

 

image.jpeg

Picture courtesy of kaoded.

 

The owner of a popular restaurant in Pattaya has spoken out following an online controversy over her choice of attire while preparing food, defending the look as a marketing tool and assuring the public that food hygiene standards remain high.

 

The eatery in question, Kai Yok Krok on Thepprasit Road, came under fire on social media after video clips emerged showing owner Ms. Napakorn Jiraratthaphak, known as “Nong Peach”, dressed in revealing clothing while cooking, notably without a hairnet or apron. The footage sparked heated debate online, with critics raising concerns about hygiene and professionalism.

 

However, Ms. Napakorn, 33, clarified to reporters that the viral clips were filmed exclusively for promotional purposes and did not reflect daily kitchen operations.

 

“The outfits and content are strictly for marketing,” she explained during an interview at the bustling restaurant, which was packed with both Thai diners and international tourists. “We shoot for just one to two minutes, but preparation takes nearly an hour. These videos are never recorded during actual food preparation times.”


image.jpeg

 

She further emphasised that inside the real kitchen, all staff, including herself, adhere to proper hygiene protocols, including the use of aprons and hair coverings.

 

“We strictly follow health and safety standards. Cleanliness is a top priority for our team and our customers,” she added.


 

 

Ms. Napakorn went on to say the idea behind the provocative presentation was a creative response to tough economic conditions. With almost 100 employees to support, she felt compelled to find ways to stand out in a competitive market.

 

“People come back because of the taste and service, not just the videos,” she insisted. “Some customers travel all the way from Bangkok or overseas just to try our food. That says something about our quality.”

 

Despite the criticism, the restaurant has continued to see strong patronage. According to Ms. Napakorn, regulars and new visitors alike are eager to experience the food for themselves and leave satisfied.

 

She acknowledged the mixed opinions online but expressed hope that the public would consider the pressures business owners face.

 

“We are running an honest food business and trying to keep the shop going so our staff can earn a living. I respect all opinions but want people to see our intentions clearly,” she said.

 

Kai Yok Krok in Pattaya remains open as usual and continues to welcome diners who wish to judge the quality for themselves.

 

image.png  Adapted by Asean Now from Kaoded 2025-07-07

 

 

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Thanks OP.  Can you please drop in the address?  I am into healthy  foods

19 hours ago, Georgealbert said:

Ms. Napakorn went on to say the idea behind the provocative presentation was a creative response to tough economic conditions. With almost 100 employees to support, she felt compelled to find ways to stand out in a competitive market.

 

She's implying that she came up with this idea, but the scantily clad food vendor trend has been going on for some time now. 

 

 

12 hours ago, Excalibur1550 said:

probabily, she was a sex worker before open a restaurant, 

 

That would have coke out by now. Kind of like Megan Markle and her Hollywood whore blog.  

 

Edit: spelling of whore's name.

It is pattaya and I,am sure she does well and her food is good.What she wears or put on social media gets the punters in and if bad food I,am sure it would be empty

The Bombay Shuffle is also included in her marketing strategy 

23 hours ago, chickenslegs said:

She should satisfy the netizens by wearing only a hairnet and apron - for hygiene purposes.

A new version of the old TV series Upstairs Downstairs?

On 7/6/2025 at 9:19 PM, Georgealbert said:

The eatery in question, Kai Yok Krok on Thepprasit Road,

Strange.  Most times, the business where an incident has occurred is not named in the media, due to Thailand's strict defamation laws.  I guess sex does sell.  :smile:

Sexy attire is ALWAYS a marketing strategy. 😄 

Post breaking forum rules removed.

 

@IsaanGuy Rule 17. ASEAN NOW news team collects news articles from various recognised and reputable news sources. The articles  may be consolidated from different sources and rewritten with AI assistance These news items are shared in our forums for members to stay informed and engaged. Our dedicated news team puts in the effort to deliver quality content, and we ask for your respect in return. Any disrespectful comments about our news articles or the content itself, such as calling it "clickbait" or “slow news day”, and criticising grammatical errors, will not be tolerated and appropriate action will be taken. Please note that republished articles may contain errors or opinions that do not reflect the views of ASEAN NOW.

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