The National Soft Power Strategy Committee has recognised 11 sectors and activities for promotion as elements of Thailand’s soft power. It has also approved a 3 billion baht budget to support Thai film producers’ participation in three international film festivals.

 

The sectors and activities include festivals, tourism, food, arts, design, sports, music, books, films, performances, TV series, fashions and games.

 

At its first meeting at Government House on Tuesday, chaired by Prime Minister Minister Srettha Thavisin, the committee also approved, in principle, the holding of a nation-wide “Maha Songkran World Water Festival” in April this year to promote tourism, according to Government Spokesman Chai Wacharonke.

 

He said that, during the meeting, the prime minister made observations about the size of the proposed budget for soft power promotion and instructed agencies concerned to make sure that the money is spent efficiently.

 

Full story: Thai PBS 2024-01-10

 

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what does this soft power actually mean then?

14 minutes ago, proton said:

what does this soft power actually mean then?

Soft power

In politics, soft power is the ability to co-opt rather than coerce. It involves shaping the preferences of others through appeal and attraction

 

Which the Thais are quite good at.

I never realised that 'Cloud Cuckoo Land' was here.

Jesus Christ on a biscuit.  The new PM is wasting time and money on this nonsense.  

54 minutes ago, webfact said:

It has also approved a 3 billion baht budget to support Thai film producers’ participation in three international film festivals.

 

That sounds like a lot of money that could end up wasted , much better things

to spend it on that actually helps people

 

regards wogeordie

1 hour ago, worgeordie said:

That sounds like a lot of money that could end up wasted , much better things

to spend it on that actually helps people

 

regards wogeordie

 

It only costs a few thousand baht tops to enter most film festivals. And only if your film is selected for a showing do you need any extra money to attend. This has "junket scam" written in pulsating blue and pink neon signs all over it.

2 hours ago, worgeordie said:

That sounds like a lot of money that could end up wasted , much better things

to spend it on that actually helps people

 

regards wogeordie

 

I agree, sod films as Thais have hardly ever made a decent one. Spend it on this 

 

 

17 hours ago, webfact said:

The National Soft Power Strategy Committee has recognised 11 sectors and activities for promotion as elements of Thailand’s soft power. It has also approved a 3 billion baht budget to support Thai film producers’ participation in three international film festivals.

Soft in the head.

17 hours ago, proton said:

what does this soft power actually mean then?

I would comment but I don't need a suspension.

That's 3 billion wasted then and as usual a considerable portion will end up in the bank accounts of the corrupt committee...

19 hours ago, worgeordie said:

That sounds like a lot of money that could end up wasted , much better things

to spend it on that actually helps people

 

regards wogeordie

Haven't you learned yet?

Every project/idea dreamed up by the government is a money making scheme but not necessarily for the benefit of the country.