Photo courtesy of The Nation

 

Thailand is being encouraged to aim for 45 to 60 million international tourists annually by 2030 to 2035, driven by strategies from Galaxy Resorts Thailand. Kevin Clayton, the chief brand officer, emphasized the need for Thailand to adapt to global tourism trends to remain competitive. Currently, the country expects about 33 million visitors this year, not yet reaching its pre-pandemic levels.

 

Thailand’s Tourism and Sports Minister, Artthakorn Sirilatthayakorn, acknowledged the country's diminishing status as a top tourist destination. He called for a re-evaluation of current strategies. Clayton suggests that Thailand’s future success depends on providing unique experiences, alongside improved safety, seamless access, and smart marketing.

 

Galaxy Resorts highlights the importance of public-private sector cooperation to evolve Thailand’s tourism offerings. Although the Thai government has paused plans for a legalised entertainment complex, Clayton mentioned integrated resorts with hotels, shopping, and venues as a transformative opportunity. These resorts, already successful in places like Japan and Singapore, could help Thailand claim a larger share of the projected US$267 billion global entertainment tourism market by 2030.

 

There is also an emphasis on developing man-made attractions and hosting major events to attract visitors. Jackson Wang’s recent concert in Bangkok served as an example of successful entertainment tourism, drawing over 24,000 attendees. Galaxy Resorts's venture in Macau, a mega-resort with substantial non-gaming revenue, illustrates the potential benefits for Thailand.

 

Clayton advised caution regarding Thailand’s planned 300-baht tourism tax. He stressed the importance of transparency in fund allocation, suggesting that revenue should enhance tourist experiences through better infrastructure and insurance.

 

Key Takeaways

• Thailand aims to attract up to 60 million tourists annually by 2035.
• Cooperation is vital to creating unique experiences for visitors.
• Caution is advised on implementing the 300-baht tourism tax.

 

Related Stories

Thailand Overhauls Hotel Laws to Modernise Tourism

Thailand Aims for Tourism Recovery with New Safety Initiatives

 

  Adapted by ASEAN Now from The Thaiger 2025-10-24

 

 

There dreaming  again  vietnam is booming thailand has to do something  about the baht they  can dream about numbers but its just a dream

1 hour ago, ozz1 said:

There dreaming  again  vietnam is booming thailand has to do something  about the baht they  can dream about numbers but its just a dream

 

If you're a non-English born speaker, I forgive you.

 

It's a fluff piece from 

17 hours ago, snoop1130 said:

driven by strategies from Galaxy Resorts Thailand.

 

17 hours ago, snoop1130 said:

Galaxy Resorts highlights the importance of public-private sector cooperation to evolve Thailand’s tourism offerings.

They are just trying to get a bigger piece of the pie - whoever they are as I have not come across the name before.

Not gonna happen

18 hours ago, snoop1130 said:

Photo courtesy of The Nation

 

Thailand is being encouraged to aim for 45 to 60 million international tourists annually by 2030 to 2035, driven by strategies from Galaxy Resorts Thailand. Kevin Clayton, the chief brand officer, emphasized the need for Thailand to adapt to global tourism trends to remain competitive. Currently, the country expects about 33 million visitors this year, not yet reaching its pre-pandemic levels.

 

Thailand’s Tourism and Sports Minister, Artthakorn Sirilatthayakorn, acknowledged the country's diminishing status as a top tourist destination. He called for a re-evaluation of current strategies. Clayton suggests that Thailand’s future success depends on providing unique experiences, alongside improved safety, seamless access, and smart marketing.

 

Galaxy Resorts highlights the importance of public-private sector cooperation to evolve Thailand’s tourism offerings. Although the Thai government has paused plans for a legalised entertainment complex, Clayton mentioned integrated resorts with hotels, shopping, and venues as a transformative opportunity. These resorts, already successful in places like Japan and Singapore, could help Thailand claim a larger share of the projected US$267 billion global entertainment tourism market by 2030.

 

There is also an emphasis on developing man-made attractions and hosting major events to attract visitors. Jackson Wang’s recent concert in Bangkok served as an example of successful entertainment tourism, drawing over 24,000 attendees. Galaxy Resorts's venture in Macau, a mega-resort with substantial non-gaming revenue, illustrates the potential benefits for Thailand.

 

Clayton advised caution regarding Thailand’s planned 300-baht tourism tax. He stressed the importance of transparency in fund allocation, suggesting that revenue should enhance tourist experiences through better infrastructure and insurance.

 

Key Takeaways

• Thailand aims to attract up to 60 million tourists annually by 2035.
• Cooperation is vital to creating unique experiences for visitors.
• Caution is advised on implementing the 300-baht tourism tax.

 

Related Stories

Thailand Overhauls Hotel Laws to Modernise Tourism

Thailand Aims for Tourism Recovery with New Safety Initiatives

 

  Adapted by ASEAN Now from The Thaiger 2025-10-24

 

 

They cant even handle the numbers they have currently in a proper manner with the problems caused by money scammers, kidnap for ransom, scam call centers, crypto and investment scams, illegal business, corruption, etc.  Its bad enough that the news outlets will take comments from any govt employee not from Tourism Office as valid information but now they offer it from a Resort Group to generate interest and show a plan for the future. 

Oh goody; they don't even have the infrastructure to effectively cater to the current number of tourists...

18 hours ago, snoop1130 said:

Galaxy Resorts's venture in Macau, a mega-resort with substantial non-gaming revenue, illustrates the potential benefits for Thailand.

 

Thailand the 'future Macau'... 😆 

5 hours ago, ozz1 said:

There dreaming  again  vietnam is booming thailand has to do something  about the baht they  can dream about numbers but its just a dream

 

Exactly, not the 'lack of shopping venues and hotels' is the problem in Thailand, but the fact that international tourists get much better value for their buck in Vietnam, Japan, and other destinations. Thailand has simply priced itself out of core markets (e.g. budget tourism), thanks to greed, dual pricing, the strong baht, and high import taxes (e.g. for foreign wines and beers). That's why many tourists opt for other destinations, or shorten their average length of stay in Thailand to only 4 - 9 days...

19 hours ago, snoop1130 said:

Thailand is being encouraged to aim for 45 to 60 million international tourists annually by 2030 to 2035, driven by strategies from Galaxy Resorts Thailand. Kevin Clayton, the chief brand officer, emphasized the need for Thailand to adapt to global tourism trends to remain competitive.

Forget sustainability then, just the profit margin...

6 hours ago, ozz1 said:

There dreaming  again  vietnam is booming thailand has to do something  about the baht they  can dream about numbers but its just a dream

perhaps by keeping the Baht high the can attract the quality tourist they prefer?

Dream on, how can Thailand predict the next 10 years, more wars, more famine, more civil unrest, more Islamic influence in the world 

1 hour ago, Dan O said:

They cant even handle the numbers they have currently in a proper manner with the problems caused by money scammers, kidnap for ransom, scam call centers, crypto and investment scams, illegal business, corruption, etc.  Its bad enough that the news outlets will take comments from any govt employee not from Tourism Office as valid information but now they offer it from a Resort Group to generate interest and show a plan for the future. 

You missed out Drug's including to many Cannabis shops, Thuggery, Motorbike idiots and accidents 

3 minutes ago, Jiggo said:

Dream on, how can Thailand predict the next 10 years, more wars, more famine, more civil unrest, more Islamic influence in the world 

 

They couldn't even correctly predict this year's numbers... 😆 

11 minutes ago, Jiggo said:

You missed out Drug's including to many Cannabis shops, Thuggery, Motorbike idiots and accidents 

They were lumped under etc as I was already tired of typing the ones I did. Lack of effective police force as well.

I not belive these numbers and now Thailand flirting with WEF and that will lower the tourists to Thailand. In the Nation Thailand they allready write WEF propaganda about climath change and says in 2030 5 billion people will be without wather. This, will scare people away from Thailand not atract them. 

Better plan monthly...

Steps Necessary to Achieve 60 Million Tourists by 2035

 

 

-Ban harassment and witch-hunting of foreigners online, with criminal penalties similar to defamation laws.

-Prohibit police raids in entertainment zones where foreigners are the majority, except in rare national security cases.

-Streamline visa policy:

         Eliminate the 90-day reporting requirement

         Shrink immigration services by two-thirds in line with reduced responsibilities

         Remove any incentive for foreigners to use corrupt intermediaries

 

-Simplify foreign bank account opening rules and strictly forbid closures except in clear cases of misuse.

-End double and triple pricing practices completely.

-Prison terms for the Thai drivers operating a vehicle against traffic, and tougher penalties for other forms of prohibited driving.

-End the flip-flop policy, at least in aspects directly affecting foreigners.

 

 

Casino Gambling DESTROYED Macau.

 

Why not do the same for Thailand?

 

The operators care only about profits.

After saturating and destroying one venue, then they just move on to the next.

 

What else is new?

 

 

60 day visas to Chinese Russian and Indian tourists all welcome to Thailand plus 30 day extensions added free

That should do it 

Eventually, it was decided to make Thailand a TOURIST HUB! ☝️

3 hours ago, topt said:

It's a fluff piece from 

 

They are just trying to get a bigger piece of the pie - whoever they are as I have not come across the name before.

Yep. Had to look them up. Chinese Macau gaming and resorts. No wonder they want and need big numbers. Locusts.

The countries not going to get any bigger but they're going to fit another 25 million tourists per year? That would destroy the already severely over touristed locations and make them entirely undesirable.

"TARGET" - To select as an object of attention or attack.

Little Hong Kong,  my other place a casual abode, had 56 million tourists pre covid (2019) and expect 45 million+ in 2025. 

 

It's at least 3 to 4 times more expensive than Thailand, and only a handful of gogo bars left (compared to early 2000's)..

 

BUT, everything works...on time.. 

Trains, buses,trams,ferries, airport.

Electricity (this, and the following 2 virtually never fail even during typhoons. Underground cables)

Internet 

Water,

Banking etc

 

NO stupid, restrictive alcohol selling hours. Every local and PR carry ID cards. So, 18yrs or above or no sell.

 

Locals pretty much all speak English, Cantonese and Mandarin. Makes it easy.

 

Yes, it's now(1997) part of a 1.4 billion people country next door, but they do things RIGHT!

This endless numbers obsession.

What a nightmare scenario.

14 minutes ago, orchidfan said:

Little Hong Kong,  my other place a casual abode, had 56 million tourists pre covid (2019) and expect 45 million+ in 2025. 

 

It's at least 3 to 4 times more expensive than Thailand, and only a handful of gogo bars left (compared to early 2000's)..

 

BUT, everything works...on time.. 

Trains, buses,trams,ferries, airport.

Electricity (this, and the following 2 virtually never fail even during typhoons. Underground cables)

Internet 

Water,

Banking etc

 

NO stupid, restrictive alcohol selling hours. Every local and PR carry ID cards. So, 18yrs or above or no sell.

 

Locals pretty much all speak English, Cantonese and Mandarin. Makes it easy.

 

Yes, it's now(1997) part of a 1.4 billion people country next door, but they do things RIGHT!

Are Chinese from the mainland counted as tourists too?

I wonder how many foreigners living here, with their Thai family, no longer visit tourist attractions or travel and visit, to stay a night or two? All because they get mightily shafted with their ridiculous TM30 "tourist challenge" - Visit outside of your province and on return, you have 24 hours to visit their den of hell immigration, to renew your TM30, and just to keep it interesting, a 1600 Baht "fee" for late reporting, I just can;t wait to head out.

17 minutes ago, Hellfire said:

Are Chinese from the mainland counted as tourists too?

Yes every non-resident, as well for just a day visit, they account for like 80% of total arrivals. This is no different in Thailand too, anyone who would clear immigration, every single time, appears to count. That means I count for like 4 per year or more already.