Heineken launches non-alcoholic beer

By The Nation

 

 

Heineken has launched “Heineken 0.0” in Thailand, a non-alcoholic beer made from natural ingredients, brewed with a recipe providing a distinct taste that contains no added sugar and 69 calories per 330ml, and aimed at consumers who enjoy the taste of beer, but not necessarily the effects of alcohol.
 

Heineken 0.0 gives consumers a new choice and contributes to the growing cultural trend focused on moderate alcohol consumption.

 

Maud Meijboom van Wel, Heineken Brand development boss in the Asia Pacific, said: “Heineken 0.0 offers a distinct and balanced taste, which you can now enjoy at any time. It was brewed to provide our consumers with a new option for all their drinking occasions, addresses the growing cultural trend of living a balanced lifestyle and empowers people who can’t drink alcohol to be involved in every non-beer moment. In addition to positioning the Heineken brand as a pioneer in the industry, we continue to introduce new and innovative products to meet the needs of consumers and to complement our existing offerings, without compromising on quality.”

 

Heineken 0.0 is aimed at both men and women aged 20 and older (legal drinking age and above) who enjoy the taste of beer, but not necessarily the effects of alcohol at certain moments during the day. Heineken doesn’t have any intention of using this product for advertising purposes or breaching laws in the country.” 

 

The targeted groups are professionals, active parents and the health-conscious. 

 

Heineken plans to kick-off the official launch with the “Heineken 0.0 Barcade” event, which will serve as one of the key marketing and communication strategies to educate consumers and promote an understanding about the new product. Following the launch, a giveaway is planned to allow consumers to experience Heineken 0.0. The sampling programme will begin in May and run throughout the whole year at locations that are aligned with the lifestyles of the four groups, including office buildings, cafés and coffee shops and other popular public areas during working hours to reach 16 million consumers in 2019.

 

Source: http://www.nationmultimedia.com/detail/business/30365312

 

-- © Copyright The Nation 2019-03-06

Next up: air that contains zero oxygen.

should also degrade Thailand 4.0 to the more realistic Thailand 0.0

48 minutes ago, snoop1130 said:

It was brewed to provide our consumers with a new option for all their drinking occasions, addresses the growing cultural trend of living a balanced lifestyle and empowers people who can’t drink alcohol to be involved in every non-beer moment.

I find tea, coffee, water and juices fill those occasions at a fraction of the price. Advertising/marketing has certainly scoured the modern dictionary for those memorably stupid quotes. 

Utterly pointless.

 

57 minutes ago, snoop1130 said:

Heineken 0.0 is aimed at both men and women aged 20 and older (legal drinking age and above)

The fact that it contains no alcohol, shouldn't that mean it would be available to all ages?????

Thats strange. Why would they do that? Since the only reason people drink alcohol is because it results in a malfunctioning brain, so they can say and do things, they wouldnt have the balls to say and do otherwise.
So who is going to buy alcohol free beer? It doesnt help you to malfunction.

1 hour ago, snoop1130 said:

The targeted groups are professionals, active parents and the health-conscious. 

 

Thank <deleted> not alcoholic ex-pats.

1 hour ago, snoop1130 said:

or breaching laws in the country

Does the law not say that you cannot drive without 50% alcohol in your.........................................sorry I misunderstood.

I like the taste of beer and tried many zero alcohol brews over the years, when I needed to drive - all extremely disappointing.

 

In the UK last year I tried the Heineken 00. It is pretty good IMHO.

 

 

When will someone come up with light beer? Not san mig light but zero calorie light so there might be littte less fat beer bellies around ????

Good for buddha days or what?

Alcohol-free beer is like a bra on the clothesline - the best is missing
I once bought a 6-pack of non-alcoholic beer and paid by card. Shortly after, my bank called and asked if my card was stolen.
 

Heinekin LOL, it's like having sex on a riverbank at best, now with no alcohol ...... meh!

7 hours ago, chickenslegs said:

I like the taste of beer and tried many zero alcohol brews over the years, when I needed to drive - all extremely disappointing.

 

What I have done successfully is to drink 1 or 2 regular beers and then switch to zero alcohol.  Keeps me sober, felling better the next day and after the first real beer(s) I hardly notice the zero.

Heineken launches non-alcoholic beer

 

WHY?

We had it in Saudi for years, Same as Holsten, Budweiser, and a couple of others that escape my memory at the moment. They all tasted crap, but we used them to brew beer with alcohol content in them. Best results were with Holsten.

13 hours ago, Lungstib said:

I find tea, coffee, water and juices fill those occasions at a fraction of the price. Advertising/marketing has certainly scoured the modern dictionary for those memorably stupid quotes.

Of course there is such a thing as taste.

I can not drink alcohol, but I like the taste of beer and I don't mind if I have to pay for a different taste.

So that means, that it should be allowed to sell and consume the N.A.Beer even it's a buddha holiday or before and during elections etc. Isnt it? 

Nothing about the price ???? My bet is that it will be more expensive than the normal beer ????

Bit like a girlie bar with no sex?  still some of the righteous TVF posters will love it.

13 hours ago, A1Str8 said:

Thats strange. Why would they do that? Since the only reason people drink alcohol is because it results in a malfunctioning brain, so they can say and do things, they wouldnt have the balls to say and do otherwise.
So who is going to buy alcohol free beer? It doesnt help you to malfunction.

How many beers did that take to write? ????

The original Heini is horse piss... thought that was 0% alcohol already ???? 

9 hours ago, BestB said:

When will someone come up with light beer? Not san mig light but zero calorie light so there might be littte less fat beer bellies around ????

Its here already ; whiskey soda

I remember as a teenager we gave a guy kaliber( alcohol free)
He was slurring his speech and everything [emoji2]
After that we nicknamed him the kaliber kid


Sent from my iPad using Thaivisa Connect

1 hour ago, animalmagic said:

Heineken launches non-alcoholic beer

 

WHY?

So that bar girls can keep asking for a drink and not get drunk ????

16 hours ago, HLover said:

Next up: air that contains zero oxygen.

Already got it!!! Bangkok, Chiang Mai etc. etc. ????????????

At last, looking forward to trying it. Well done Heineken, Central Market already stocks some (Paulaner and Clausthalar) but this will be a welcome addition.

Perfect drink

Beer taste, refreshing, sugar free!

Congrats! 

3 hours ago, animalmagic said:

Heineken launches non-alcoholic beer

 

WHY?

Because they can!!! 

This is available in the UK and although not quite as good as Becks Blue is drinkable.  For those driving or simply trying to cut down on alcohol it is a much better alternative to Soda, tea, coffee etc.  In the UK it is nearly half the price of normal bottled beer in supermarkets but that would be expecting too much here.

 

By far the best alcohol free-beer is Brewdog Nanny State.