Thai rice exports 'hampered by price and failure to cater to market needs'

[webfact]

Thai rice exports 'hampered by price and failure to cater to market needs'

By THE NATION

 

 

The price of Thai rice and market trends were affecting sales, the Office of Agricultural Economics said, adding the government had prepared measures to deal with the price issue in the next two months.

 

The Office secretary general, Unchana Tracho, said that the rice Thai farmers produced was not what the market wanted.

 

She explained that most Thai farmers grew hard or white rice, while the market demanded soft rice. Therefore, foreign importers were opting for soft rice from Vietnam instead, causing a slowdown in the Thai rice market.

 

Also, Thai rice was more expensive compared to the competition, and Thai soft rice cannot compete with Vietnamese soft rice due to its quality and taste, she added.

 

“However, the government has researched about improving the rice quality, as well as how to process the product,” she said.

 

In the next two months, the Office predicted that the price of rice would not be much different from that of the others. Besides, the government has prepared measures to control the price in the future.

 

Unchana said that total rice production in 2021 would not exceed 27 million tonnes -- 25 million tonnes in-season and 2 million off-season.

 

She explained that the fall in production next year was due to the drought this year, adding that the quantity of off-season rice would depend on the water level in the large dams during November 1, 2020, to April 30, 2021.

 

Source: https://www.nationthailand.com/news/30395234

 

-- © Copyright The Nation Thailand 2020-09-28

 

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[johng]

So its too expensive and not the sort of rice the markets wants to buy but

there is a cunning plan

 

[Emdog]

"It's a hard rice, gonna fall" to paraphrase Mr Dylan

[Artisi]

How dare the outside world question the quality and type of rice grown at the centre of the universe - what will be the next thing the riff-raff try and change?

[ChrisY1]

A couple of topics earlier mentioned that the National Rice Strategy would make Thailand a world leader....now this article states they can't make what markets demand....some-one ain't talkin' to some-one else.

[ozz1]

its more like the high baht not the quality of the rice

Edited September 28, 2020 by metisdead
Bold font removed.

[mrfill]

It's not their fault that they grow rice that people don't want and at a price that's above the popular stuff.

That's the fault of everyone else for not liking it and not buying it. We are all stupid, remember.

[Isaan sailor]

Doesn’t help that the July/August monsoon season was a complete bust.

[whiteman]

My heart bleeds

[Cake Monster]

A report a few weeks ago stated that Thai 5% Rice was the most expensive of all the major Rice growing Nations.

And per Ton the cost difference was not a small amount. If memory serves me correctly, it was something in the region of $50 a ton more. ( 1500 Baht ). That is the cost for the Dealers, and on your Table its probably something like 5,000 Baht a Ton more

That equates to a 5 baht per portion more, a cost that many poor cannot sustain. 

There is the real issue

[Darkside Gray]

I seem to remember when Thai Jasmin rice was considered one of the best in the world, what happened, to many fingers in the rice bowl?

[worgeordie]

They need a 5 year plan......????

regards worgeordie

[hotchilli]

5 hours ago, webfact said:

The price of Thai rice and market trends were affecting sales, the Office of Agricultural Economics said, adding the government had prepared measures to deal with the price issue in the next two months.

Don't worry they have a cunning 5 year plan.

[hotchilli]

12 minutes ago, Darkside Gray said:

I seem to remember when Thai Jasmin rice was considered one of the best in the world, what happened, to many fingers in the rice bowl?

Thai Jasmine rice is no longer what it once was.. it's now substandard rubbish.

[digger70]

5 hours ago, webfact said:

Thai rice exports 'hampered by price and failure to cater to market needs'

That's how it works ,If you Don't grow what they want for  the Export Market and you asked too much. than you Can't compete and Can't sell it.

But Thai farmers don't care ,They Grow what they want .If they can't sell it then they Cry to the Government for a Handout.

[Cake Monster]

9 minutes ago, digger70 said:

That's how it works ,If you Don't grow what they want for  the Export Market and you asked too much. than you Can't compete and Can't sell it.

But Thai farmers don't care ,They Grow what they want .If they can't sell it then they Cry to the Government for a Handout.

I really dont know why so many of them even grow Rice at all when its been well documented that the Soils are not the correct kind for efficient Rice cultivation.

Why not diversify into other crops such as Wheat, Oats Barley, Potatoes Etc Etc.

Its insane to keep growing the same crops that nobody wants, and to keep growing them inefficiently, which increases the costs.

Maybe the Farmers have become too reliant upon all the government Subsidies and are now just plain lazy, or do they not have the nounce for change, or the Government assistance to help them do so. 

One thing for sure is that the system needs to change with the requirements of the Customers

[puipuitom]

Ask yourself:

- what is done to increase output and reduce growing + processing costs to be able to compete ?

- what is done to get better suited cultivars, improve quality ?

- The Thais still think, the rest of the world depends completely on the "world famous Thai kitchen", but in reality this is only a Thai marketing slogan. In reality this only is valid for Thais and Thai lovers with huge happy-flower glasses. The rest of the world looks at: quality, price, availability, food safety. Therefore, Vietnam, Myanmar, Cambodia, could step in the big gap the sleeping Thais let fall.

[GreasyFingers]

2 hours ago, mrfill said:

It's not their fault that they grow rice that people don't want and at a price that's above the popular stuff.

That's the fault of everyone else for not liking it and not buying it. We are all stupid, remember.

Hope you are only talking about the government. Us farang stupid, never.

[Misterwhisper]

Looks like the "5-Year National Rice Strategy" to make Thailand's "a world leader in rice exports" is already hitting quite a few speed bumps -- before it has even been launched.

 

How so.... NOT unexpected.

[RichardColeman]

4 hours ago, worgeordie said:

They need a 5 year plan......????

regards worgeordie

They have one, put the price up 5% per annum regardless of the drops in prices from other countries

[Albert Zweistein]

7 hours ago, Darkside Gray said:

I seem to remember when Thai Jasmin rice was considered one of the best in the world, what happened, to many fingers in the rice bowl?

They SAID it was one of the best in the world.

[wotsdermatter]

On 9/28/2020 at 12:08 AM, webfact said:

She explained that the fall in production next year was due to the drought this year

This is a bit confusing, as usual.  How can she explain that "the fall in production next year is due to the drought this year".

 

Is she capable of predicting production quantities a year in advance and base them on the weather of this year?  Doubt it.

'nuf sed.

[mikebell]

On 9/28/2020 at 11:08 AM, webfact said:

the government has prepared measures to control the price in the future.

I thought the Thaksin conglomerate already tried that?