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Thailand again signals move away from mass-market foreign tourism with falling numbers


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7 hours ago, RichardColeman said:

Problem with aiming for high class tourists and the dismantling of the sex industry is that that is probably 6-8 million jobs out the window and no new industry to employ them on the horizon.

 

The aim for high class tourists and no more sex industry is a fine aim, but they should not even attempt anything like that until tourism is back to 32-40 million a year and they have something in place to support their goals and start the transferring the sex industry workers and soon to be 'poor' tourism support workers to better jobs 

Half of the tourism sector jobs could well be migrant workers, the unemployment rate does not mirror any figure in that number of lost employment among Thais. Actually numerous business complain about difficulty in getting labor.

 

Aiming at more wealthy quality tourists might however be a problem for numerous small vendors, as hi-so tourists often stays inside the walls of their 5-star resort, so small vendors as affordable guest houses and boutique hotels, together with smaller restaurants, might suffer from lost turnover.

 

Another challenge targeting wealthy quality tourists is in my view - apart from Chinese quality tourists, whom I have no idea of how behave - that the competition from the rest of the World is high. Even that Thailand has some really nice 5-star resorts, numerous other destinations also have that, and they might even offer better infrastructure, in case the quality tourist should move outside the safe walls for an arranged excursion, which they probably will do sometimes.

 

The average tourists spending was around 5,000 baht per day ($159.32) in the last report that I saw, which was from 2017. Highest consumers were Asians, with Chinese as number one ($192.84) - they are said to shop a lot - while Westerners were the lowest consumers per day ($125.47 for Europeans). However, Asians stays in average for a shorter period in the Kingdom than Westerners, who often travels long distance, and therefor stay typically a couple of weeks, and per tradition Westerners also includes a number of long-staying snow birds.

 

So if wealthy quality tourists spends more, how long time do they stay; i.e. there's a huge difference between the older time's 10-15 million mainly Western tourists that in average stayed at least for two weeks, and additional of another 25-30 million Asian tourists that stays a week only or less, meaning that 40 million tourists might not be the same as four times 10 million tourists of those that came previous time, if the average new tourists don't spend for example double as much, or more, per day. A Chinese spend $68 more per day, but stays typically around five days instead of two weeks; i.e. one Chinese high spending tourist is only worth about half of the turnover from a low-spending Western tourist...????

 

If I was wealthy I'm not sure that I would be returning to Thailand every holiday, or every year - I might wish to try a lot of the other amazing offers - I might even find something more attractive, and if wealthy I can afford whatever I like...????

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2 hours ago, tonray said:

Seriously, you don't think the current advice for every family to raise two chickens is a positive step in that direction ? (????????????)

 

wife was saying this morning the Or Bor Tor will be round in a few days to throw a couple of eggs over the wall ????

 

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6 hours ago, ChC1 said:

I think some older times are too used to what it used to be. But from a neutral point of view, the change of direction is needed for Thailand.

 

First, it is the change of landscape. There are many factors will change post Covid. Thailand is already an expensive place due to strong Thai Baht. You guys kept saying that so it must be true. Now the crown of cheaper destinations are moving to Vietnam, Indonesia and Cambodia alike. Countries like Vietnam, Cambodia and even Sri Lanka have built many international hotels in past decade, and are still building as we speak. These will add pressure to Thailand to maintain competitive edge. Not to mention the ambitious Saudi Arabia, UAE and Oman plans, are all building tourism industry. When Thailand was top destination, nobody thought about Vietnam or Middle East. Now look at it. All the shining and new hotels along the coastline, and casinos, which Thailand is short of. Thailand can not maintain to be a cheap destination in next decade. There are too many alternatives, Thailand knows it.

 

Second, it is the change of clientele. For sure you old timers likes the bars, like the scene. But you older timers as a breed, is ... dying off slowly. No offense but look around yourself you would notice. How many under 35s customers you see in the place you are going for sex?...one, two, three...Yes you see the same old same old year after year. All the younger ones are dating through app, or stay at home to use P0rl2 hul3. Sure there is always new blood discovering gogo bars and soapy massages. But next time when you are back home in USA or UK, have a look around. One thing you will notice any sizeable city in USA or UK, all have multiple Thai Massage shops. Remember the New England Patriot boss who got caught in a Florida Thai Massage place? You do not need to come to Thailand to get Thai sex. The novelty of an authentic Thai gogo bar, or soapy massages is not attractive any more in today's globalised world. 

 

There will always be changes in the world. Thailand has changed. It may need more changes ahead. For good or for bad. Will Thailand get rid of the image of land of sex? I don't know. But for the planners, or anyone who has a sense of market, it is dangerous to stay where you were while ignore the competition next door. A winning formula can only last you so long until there are copy cats everywhere.

 

However, that being said, I still doubt TAT's ability to repositioning Thailand's tourism industry. They might be able to identify the problem, and its obvious solution. But they are shXt in draw up a strategy and even worse at implement such grand strategy. So, yes, nothing will change in the end. Except soon all the gogo bars will have frail older guys with walking frames complaining the music is too loud. 

Plenty of statements and affirmations but no reality. Possibly envy

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Sometimes new inspiration or a change of leadership lead to new policies.

Instead of closing down a successful sector of the economy, try first to create a new and promising sector.

For example, in 1979, Deng Xiaoping visited America to meet Pres. Clinton. He was the People's Republic of China chairman from December 1978 to November 1989. He had seen Japan, S Korea and Taiwan becoming immensely rich and wanted to know more. China was at that time following the Russian USSR ideology.

What he observed was that those three countries were making very high quality goods, at competitive prices, and the huge and wealthy American Middle class was buying them.

So he got China to start doing the same thing - he completely reoriented the economy from agriculture to production for export.

The rest, as they say, is history.

Now, of course, there is an even bigger and wealthier middle class. And it is not in America.

It's in China.

What does the Chinese middle class want? Well, Thailand could find out and get manufacturing. Or it could stick with mass tourism.

Up to the PM.

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8 hours ago, redwood1 said:

Guys if you had a business that was a ROARING success for the last 50 years solid......What would you want to change about your business?

 

My guess is about 99.9% of you would want to change absolutely nothing...

 

So why this fanatical focus on changing tourism?

 

Really why? 

 

It seems since 2014 the goal has been to kill success stories,where ever they are found in Thailand...

There was a story circulation in advertisement business about the CEO from Wrigley's, whom a journalist asked why they kept on advertising, when they already were number one on the market. The CEO answered with this question: »If you drive 100 miles per hour on an express train, will you then disconnect the locomotive?«

 

However, if you don't develop you business plan when things are changing, your business might slowly die, it's a historical fact.

 

Where I live in Thailand the visitors have changed over the past 20 years, mainly during the last 10 years, becoming a much more family destination with numerous families with children - even small children and babies - and a higher number of couples, while the number of single middle aged, or so, gentlemen has declined. The well known beer bars with girls began to suffer, and a number of those that did not upgrade their business in more family-style direction began to complain, and a number slowly died, likely about half of them so far.

 

Furthermore, the young backpackers, who originally invented tourism in the area where I live, ued to look for cheap fan-only bamboo bungalows with palm leaf roofs, and fried rice chicken dishes for 30 bath in a street kitchen. The modern era backpackers are demanding aircon rooms of a nice quality, good restaurants and trendy cafés. Allmost all the former very cheap backpacker-style bungalows disappeared, and many of the today affordable accommodation suffers from lack of business, as the quality is slightly below what family tourists and the new era backpackers expects.

 

So it's really a balance, a roaming success for 50 years might sometimes need an upgrade to survive - the tourists have changed since the 1970s - however Wrigley's seems to still be the number one chewing gum in the World with a market share of 25 percent, and it might be disaster for Coca Cola if they change the original recipe...????

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"For example, in 1979, Deng Xiaoping visited America to meet Pres. Clinton. He was the People's Republic of China chairman from December 1978 to November 1989."

 

I think Bill Clinton was Pres from 1993 to 2001 Must have been a typo???

Edited by sherwood
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10 minutes ago, kingstonkid said:

I think no matter what they do unless they shut down and demolish the bars on the beach side of walking street side there will always be the people coming for adult entertainment.  

Well one Simon Complex has been demolished already, and the other is looking likely to get similar treatment... but the bar area where the boxing ring  used to be actually got a facelift. Don't expect the seafood restaurants or the popular nightclubs will be going away.

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Excerpt of an email of one of the "smarter" expats who used his brain and left Thailand for what it really is:

"Oviedo is a wonderful city, very nice and clean. The thing that sold us on Gijon was the long beachfront and boardwalk there. At my age it will motivate me to continue to do more walking - another thing that has been great about living here in España!"
 

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7 hours ago, ChC1 said:

I think some older times are too used to what it used to be. But from a neutral point of view, the change of direction is needed for Thailand.

 

First, it is the change of landscape. There are many factors will change post Covid. Thailand is already an expensive place due to strong Thai Baht. You guys kept saying that so it must be true. Now the crown of cheaper destinations are moving to Vietnam, Indonesia and Cambodia alike. Countries like Vietnam, Cambodia and even Sri Lanka have built many international hotels in past decade, and are still building as we speak. These will add pressure to Thailand to maintain competitive edge. Not to mention the ambitious Saudi Arabia, UAE and Oman plans, are all building tourism industry. When Thailand was top destination, nobody thought about Vietnam or Middle East. Now look at it. All the shining and new hotels along the coastline, and casinos, which Thailand is short of. Thailand can not maintain to be a cheap destination in next decade. There are too many alternatives, Thailand knows it.

 

Second, it is the change of clientele. For sure you old timers likes the bars, like the scene. But you older timers as a breed, is ... dying off slowly. No offense but look around yourself you would notice. How many under 35s customers you see in the place you are going for sex?...one, two, three...Yes you see the same old same old year after year. All the younger ones are dating through app, or stay at home to use P0rl2 hul3. Sure there is always new blood discovering gogo bars and soapy massages. But next time when you are back home in USA or UK, have a look around. One thing you will notice any sizeable city in USA or UK, all have multiple Thai Massage shops. Remember the New England Patriot boss who got caught in a Florida Thai Massage place? You do not need to come to Thailand to get Thai sex. The novelty of an authentic Thai gogo bar, or soapy massages is not attractive any more in today's globalised world. 

 

There will always be changes in the world. Thailand has changed. It may need more changes ahead. For good or for bad. Will Thailand get rid of the image of land of sex? I don't know. But for the planners, or anyone who has a sense of market, it is dangerous to stay where you were while ignore the competition next door. A winning formula can only last you so long until there are copy cats everywhere.

 

However, that being said, I still doubt TAT's ability to repositioning Thailand's tourism industry. They might be able to identify the problem, and its obvious solution. But they are shXt in draw up a strategy and even worse at implement such grand strategy. So, yes, nothing will change in the end. Except soon all the gogo bars will have frail older guys with walking frames complaining the music is too loud. 

The music's been too loud for 10 years already!

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5 hours ago, nobodysfriend said:

social media influencers ... Sure ... That is what is needed now . Together with the crystal ball from the TAT .

 

Because they realized that tourists won't come in numbers same before anymore .

Now , they say ' we did not want them anyway , we only want quality tourists now ' !

It is a bit like a shop owner who does not sell good and consequently rises the prices to the double amount ... desperate measures and

childish behavior ...

 

If they had some good brains , they would not try to kill all the fun that Thailand once was ...

With one shot , they shot themselves in the foot and killed the ' golden goose ' as well ... Bravo , but that was to be expected by a military government who wants a clean image for Thailand .

But Thailand is no ' clean ' country . If they want to be like the Cote d'Azur , They should try to look alike and behave themselves ...

Thailand could be fun again ... allow casinos , prostitution , legalize cannabis , just be open minded ... but no , they want to play the stupid game of being an important , serious , mighty , wealthy , "powerful ' country in the Asean , a leader ...

People come here for a holiday , they want to have fun .

Realize that and open up ...

 

 

Not sure how long you have lived onthe Cote d'Azur but cheating and corruption are rife.  Pracrtiacally every villa has rooms built without permits.  Illegal immigrants camp everywhere from the Italian border westwards.  Gypsies are so flagrant and assured they will not be prosecuted that they no longer pick your pocket cleanly but simply put their hand into your pocket as you watch.  Yes there are nice places, we recently had a lunch party for 24 at the Negresco for my mother's 100th birthday. They reserved the whole mezzanine for us, the food was very good and given the dearth of trained staff due to Covid service was commendable - all at a very reasonable price, cheaper than the Erawan buffet. 

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10 hours ago, RichardColeman said:

Problem with aiming for high class tourists and the dismantling of the sex industry is that that is probably 6-8 million jobs out the window and no new industry to employ them on the horizon.

 

The aim for high class tourists and no more sex industry is a fine aim, but they should not even attempt anything like that until tourism is back to 32-40 million a year and they have something in place to support their goals and start the transferring the sex industry workers and soon to be 'poor' tourism support workers to better jobs 

Do the high class tourists not come for a run and tug.

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5 hours ago, Negita43 said:

Has anyone calculated how many x how much "high end tourists" need to spend to replace the revenue lost by the change?

Does anyone know how many of the "millions" employed in low end tourism are Thai working voluntarily and making a reasonable living?  Or did so before Covid?

 

I am renovating a condo and all the skilled tradesmen are immigrants.  Why are Thais not willing to work?  Are the tourist pickings too easy?

 

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7 hours ago, Damrongsak said:

All has to do with pricing.  When I was there in the age of dinosaurs, I could have a good time for 50 Baht or less up-country.  90 Baht at one place in Bangkok, but they provided the short time room and it was in a nice part of town. That was like $4.50 at the exchange rate at that time. 

Those were the days !!

Bring back the Jurassic !

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