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Thai Senate Gives Thumbs Up to Alcohol Control Bill

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Picture courtesy of Thai Rath

 

In a decisive move, Thailand's Senate has approved a bill aimed at tightening control over alcohol advertising and sponsorships. The bill received 105 votes in favour, with only two opposing votes and 12 abstentions. This legislation now awaits further approval to become law.

 

The approved bill introduces a series of restrictions on alcohol promotion. Key provisions include a ban on ads that encourage drinking, while allowing educational messages under strict guidelines. It also prohibits using celebrity endorsements to promote alcohol consumption, except in academic contexts.

 

Existing laws already limit alcohol promotion, but the new bill strengthens these rules significantly, as reported by Thai Rath.

 

Advertising that uses alcohol brands or imagery as indirect promotion is outlawed. Additionally, sponsorship of public events that might indirectly promote drinking is strictly prohibited.

 

The law aims to protect public health by restricting alcohol-related marketing tactics. The next step involves the Prime Minister presenting the bill to the King for royal assent.

 

Once signed, it will be published in the Government Gazette and take effect, with further regulations to detail its implementation.

 

image.png  Adapted by ASEAN Now from Thai Rath 2025-08-05

 

image.png

Awesome! They at least make me much more into drinking, than looking at promotional material.

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What a laugh there is chang andsingha signage everywhere they circumnavited the rules by selling water everyone knows What theirmain bussines is 

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4 hours ago, webfact said:

Advertising that uses alcohol brands or imagery as indirect promotion is outlawed.

 

So no more Chang Water billboards around Thailand? Doubt it..

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So is there any chance they will take down those ******* ridiculously large Chang and Singha mineral water advertisements on the way to Muak Lek and Pak Chong?.....they totally destroy the scenery

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Does that include the Chang sports shirts ?

26 minutes ago, hotchilli said:

Does that include the Chang sports shirts ?

I like CHANG beer, but I would never wear a "sports shirt" like those.

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31 minutes ago, BerndD said:

I like CHANG beer, but I would never wear a "sports shirt" like those.

 

I like the Chang shirts - but I would never drink the beer!

1 hour ago, G Rex said:

 

I like the Chang shirts - but I would never drink the beer!

There is the new Expresso tinned Chang & the new Cold Brew Chang available now better than Leo.

The beer shirts are naff though however some stunners can wear anything IMHO.

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I'll never forget that huge billboard on the Chalerm Maha Nakhon Expressway many moons ago that read:

 

The farther you get away from a problem, the smaller it becomes - Dewar's whiskey.

2 hours ago, Derek B said:

new Cold Brew Chang available now better than Leo

 

It's not new, and tastes terrible IMO, same with Leo, I only drink Chang (or Heinekin).

It's always about public health whilst scores die and get mamed on the roads everyday. Vaping. Bad. Public health. Ban it. Dope. Public health. Shut it down whilst opening the road to monopolisation under the guise of medicinal marijuana. All this from a non-elected government run by a convicted criminal banned from politics.

20 hours ago, G Rex said:

 

I like the Chang shirts - but I would never drink the beer!

Looking like a CHANG Clown, but drinking ARCHA?

59 minutes ago, BerndD said:

Looking like a CHANG Clown, but drinking ARCHA?

 

Nice try chump..

 

Zero steps forward, two steps back.

 

 

Expect to see many more adverts for Chang water

17 minutes ago, bamnutsak said:

Zero steps forward, two steps back.

 

 

Expect to see many more adverts for Chang water

 

 

Oh!!.....I read this...

 

"Advertising that uses alcohol brands or imagery as indirect promotion is outlawed"

 

to mean things like Chang water would be banned as it uses the Chang brand???

 

I had an images of a new mineral drink, Ch-ang....being promoted....or Sing-ha...to get round the law.

 

Maybe I'm reading to much into it?

1 hour ago, G Rex said:

 

Nice try chump..

 

Sorry, I didn't mean to hurt your feelings.

2 hours ago, Will B Good said:

 

 

Oh!!.....I read this...

 

"Advertising that uses alcohol brands or imagery as indirect promotion is outlawed"

 

to mean things like Chang water would be banned as it uses the Chang brand???

 

I had an images of a new mineral drink, Ch-ang....being promoted....or Sing-ha...to get round the law.

 

Maybe I'm reading to much into it?

That is my take on it!

On 8/5/2025 at 2:17 PM, G Rex said:

 

I like the Chang shirts - but I would never drink the beer!

 

Come on guys; there's good beer and better beer but there's no bad beer. 

8 hours ago, bamnutsak said:

Zero steps forward, two steps back.

 

 

Expect to see many more adverts for Chang water

Was thinking the same. Pretty clever of Chang to market its 'premium' green bottles of water in the firrst place, though. Heineken should do the same with its Heineken 0.0. 

On 8/5/2025 at 6:23 AM, webfact said:

Additionally, sponsorship of public events that might indirectly promote drinking is strictly prohibited.

So, no more sponsorships of Thai Boxing Matches or Concerts?

On 8/5/2025 at 5:44 PM, CanadaSam said:

 

It's not new, and tastes terrible IMO, same with Leo, I only drink Chang (or Heinekin).

I agree the cold brew does not taste good.  Been a Chang drinker for 15 years.   (it's "not same same, it's different"

Will the thinly veiled regency adverts (complete with health warnings) be allowed to continue on TV every night?   Its no different to lao khao  in reality  after all  

On 8/5/2025 at 1:45 PM, BerndD said:

I like CHANG beer, but I would never wear a "sports shirt" like those.

I feel like a tooheys , feel like a tooheys or 2

On 8/5/2025 at 9:17 AM, G Rex said:

 

I like the Chang shirts - but I would never drink the beer!

yea you drink Leo, the classic farang who has no taste :-) 

2 minutes ago, Mindful Spender said:

yea you drink Leo, the classic farang who has no taste 🙂

 

 

555........43 posts and already having a dig.....calm down dear.

1 hour ago, Mindful Spender said:

yea you drink Leo, the classic farang who has no taste 🙂

 

How about commenting about the subject?

But you would rather troll people you do not know...

 

Some people are so brave when they are incognito hiding behind their keyboard.

Good work bozo.

Don't like Thai Beer (P-ss), so doesn't affect me in the slightest !   Anyway; who walks around looking at Adverts ?

 

 

 

 

 

 

 

 

 

 

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