What’s in a name? Tesco Lotus in Thailand rebrands to “Lotus’s” (no, really)

[bendejo]

Be assured someone with an impressive resume (CV) was paid a lot of money for the concept of the re-branding, logo, colors ("the color green makes people want to spend money and eat noodles"), etc.  

And then there are acrobatics, like a company selling itself to itself to get out of a legal mess.

 

 

[tifino]

a flower shop within would cause confusion!  

 

  - "get your Lotuses here at Lotus's 

[ezzra]

I'm waiting for the to 're-brand' Thailand as 'Thailans's' and than i'll have a chuckle...

[KannikaP]

Just now, tifino said:

a flower shop within would cause confusion!  

 

  - "get your Lotuses here at Lotus's 

Is the plural of Lotus not Loti?   LOL

[RichardColeman]

Will be rebranded 'AAA Lotus's' soon to get in the front of the phone book

[2530Ubon]

's makes it a possessive. Does that make me possession of lotus (lotus's) once I enter the store? Then again, CP owns everything else in Thailand, I suppose it's just the next logical step.

[PatOngo]

Lortut,tut, yes, I think I like it! 

[EricTh]

Smart? Not smart at all.

 

Thais can't pronounce the s at the end of the word anyway. So whether it is Lotus or Lotus's, it 's still pronounced as Lotut.

 

Might as well rebrand it to Lotut to make the spelling the same as the pronunciation.

[PatOngo]

5 minutes ago, KannikaP said:

Is the plural of Lotus not Loti?   LOL

Oh Lord, I think your stuck in Loti, again!

[Matreusse]

1 hour ago, KannikaP said:

Do they ever consult a proper English speaker when thinking up these logos? Answer....NO!

What is wrong with the new logo that "a proper English speaker" should have a problem with?   "Lotus's" correctly refers to an outlet belonging to Lotus.

[Matreusse]

31 minutes ago, KannikaP said:

So why not call it LO*TU*S@ BS?    It was the incorrect English I was referring to. Would it be OK if they changed the city to PATAYYA'S ?

Good grief...

[herfiehandbag]

1 hour ago, KannikaP said:

Do they ever consult a proper English speaker when thinking up these logos? Answer....NO!

To be fair, many businesses in England have equally distressed branding!

[PGSan]

31 minutes ago, KannikaP said:

So why not call it LO*TU*S@ BS?    It was the incorrect English I was referring to. Would it be OK if they changed the city to PATAYYA'S ?

City names are totally different from logos.  But there is no standard transliteration into roman letters so yes POTATOYYA’’S is fine too.

[PGSan]

6 minutes ago, Matreusse said:

 "Lotus's" correctly refers to an outlet belonging to Lotus.

It is true that this is perfectly correct English orthography as is the alternate “ Lotus’ ”.

 

[Captain Monday]

56 minutes ago, KannikaP said:

A grand decision to put a totally incorrectly spelt logo, and then have to tell everyone that the last S means smart. Not very smart in my opinion. 

I don't think  it is supposed to be spelled correctly (spelt is a wheat like grain eaten by hipsters????)

instead a more expansive concept driven by marketing "experts" 99 percent  wont bother pondering. I find it appealing. Thais will just now call it  Ro-tas instead of dtetKo-Ro-tas and keep on shopping. 

[Geoffggi]

It doesn't matter, ask a Thai to pronounce Bumrungrad ..............LOL

[PGSan]

8 minutes ago, Matreusse said:

a proper English speaker

I am exceedingly proper (in most ways) and I speak — but I claim nothing about either the standard or propriety of my spoken English.  

 

But I know enough written English to be able to state categorically that “proper English speaker” is not the proper (i.e. it is not the correct) phrase with which to describe someone whose standard of English speaking is impeccable. 

[PGSan]

1 minute ago, Geoffggi said:

It doesn't matter, ask a Thai to pronounce Bumrungrad ..............LOL

So how do you pronounce it?  and what is so funny about this? 

[herfiehandbag]

6 minutes ago, PGSan said:

It is true that this is perfectly correct English orthography as is the alternate “ Lotus’ ”.

 

Could this lead to a debate on the correct use of the apostrophe to show possession - both in the singular or plural! 

 

"Bon Oeuf" as a Frenchman might say. It warms the heart; could we widen the discussion to include and encourage the correct use of the semi-colon and perhaps even the ellipsis...

[PGSan]

33 minutes ago, RichardColeman said:

Will be rebranded 'AAA Lotus's' soon to get in the front of the phone book

Phone books!!??  How quaint, and so 20th C.

[Geoffggi]

2 minutes ago, PGSan said:

So how do you pronounce it?  and what is so funny about this? 

As it is written and also advertised on their website, now ask a thai ..............LOL

[tifino]

36 minutes ago, KannikaP said:

Is the plural of Lotus not Loti?   LOL

okay well I went and checked up on my surmising, and : 

it comes up there is a choice for either!!

 

Wiki:

"lotuses or loti"

 

 

Image: wiktionary.org 

lotuses or loti

[dinsdale]

Pick the Chinese's.

 

Now way anyone will say this. Still be Low Tus.

[KannikaP]

11 minutes ago, Captain Monday said:

I don't think  it is supposed to be spelled correctly (spelt is a wheat like grain eaten by hipsters????)

instead a more expansive concept driven by marketing "experts" 99 percent  wont bother pondering. I find it appealing. Thais will just now call it  Ro-tas instead of dtetKo-Ro-tas and keep on shopping. 

SPELT is the English past participle of to SPELL. Americans use SPELLED.

[Mr Meeseeks]

They really are thick as mince, even at that corporate level. 

[tifino]

2 minutes ago, dinsdale said:

Pick the Chinese's.

 

that would then make a gaggle of pale faced central thais being seen as  a gaggle of TaiChii ???? or thaicheeses? 

[PatOngo]

22 minutes ago, herfiehandbag said:

To be fair, many businesses in England have equally distressed branding!

Well blimey, if I was sat inside and you was stood outside, would it matter if it was Lotus or Lotus's? 

[brucegoniners]

Do these people ever consider consulting with a native English speaker on this garbage?

[PGSan]

7 minutes ago, KannikaP said:

SPELT is the English past participle of to SPELL

No.  That is ‘spellt’. 

[PGSan]

1 minute ago, brucegoniners said:

Do these people ever consider consulting with a native English speaker on this garbage?

What have natives or speaking got to do with logos?