Chang Beer Now 4.8%

[drmal]

After almost 2 years, I returned, and found my favourite seafood-accompanying Thai beer - Chang is now lowered to 4.8% abv from 5%. I remember it was more than 6% long ago.

 

It was already tasting watered down even at 5%, but now it's even lower.

 

So having Sing Beer nowadays.

 

Any thoughts on why it was lowered?

[Mac Mickmanus]

Tappers 6.4 % 

53 Baht from 7/11

[freedomnow]

Why did they stop Chang Export...far better than Chang IMO...better than the lot of the domestic beers...crazy.

[JeffersLos]

44 minutes ago, freedomnow said:

Why did they stop Chang Export

It was exported. 

[Mac Mickmanus]

1 hour ago, freedomnow said:

Why did they stop Chang Export...far better than Chang IMO...better than the lot of the domestic beers...crazy.

Because they began to regulate normal Chang beers and so Chang Export wasn't needed .

Previously the alcohol content of Chang beer was unregulated and the alcohol content varied and so they couldn't export the beer .

   They then invented Chang export which had a precise alcohol content and could be exported 

[Jerno]

Why?  Very simple....it's more profitable for the brewery.  Nothing more.

[Gottfrid]

I can see the percent hunters are out again. Not happy with Chang, why not drink Lao Khao? I mean, if the percent makes it taste better, that must be heaven for a percent hunter.

[Mac Mickmanus]

15 minutes ago, Gottfrid said:

I can see the percent hunters are out again. Not happy with Chang, why not drink Lao Khao? I mean, if the percent makes it taste better, that must be heaven for a percent hunter.

Do you put ice cubes into your small bottle of Leo light ?

[MajorTom]

6 hours ago, drmal said:

Any thoughts on why it was lowered?

Tax. Its cheaper. Look at how much cheaper Mybeer or Archa can sell at 4,5%

Did they also lower the price on Chang? or only the content?

[IAMHERE]

Why?  Very simple....it's Taxed on amount of alcohol, less alcohol less tax per bottle, price per bottle is less.  Nothing more.

[itsari]

Can still create a wobbly boot after a few 

[Bangkok Barry]

20 minutes ago, IAMHERE said:

Why?  Very simple....it's Taxed on amount of alcohol, less alcohol less tax per bottle, price per bottle is less.  Nothing more.

That is the case in other countries but not so in Thailand - or it didn't used to be.

[hotchilli]

7 hours ago, drmal said:

Any thoughts on why it was lowered?

Watered down as you say means more quantity, therefore more profit.

[RichardColeman]

Since I only drink MY beer at 4.5% - and still add some ice or lime  - I'm ok with a drop in alcohol levels. UK beer normally is only 4%. Anything over 4-4.5% to me takes like it has the consistency of syrup !

 

I hope poster is not the wasted guy I saw sitting outside the 7/11 the other day with a 'special brew' strength tin in his hand.

[KannikaP]

7 hours ago, Mac Mickmanus said:

Tappers 6.4 % 

53 Baht from 7/11

My Tappers says 6.5 and is Bht 51 in Lotus's

 

Chang Cold Brew is 4.8, Felsenbrau is 5.

[Kenneth White]

Its good to see there are some beer connoisseurs here in Thailand. ;-)

[Henryford]

Just go to Leo Number 8 - 5.1%

[Andycoops]

It was done to lower the tax, as alcohol is taxed by the percentage of alcohol content, the higher the content the more tax applied, Lao Khao excepted.

It also therefore keeps the retail price lower.

[scubascuba3]

4.8% seems to be popular, maybe it's a tax threshold, perhaps for exporting.

 

I drink Tapper 6.5% at home, about 545 baht for 12 at Makro and BigC, Singh in bars

[mtls2005]

9 hours ago, drmal said:

Any thoughts on why it was lowered?

Tax thresholds tied to ABV, while trying to maintain price/ml.

 

Same-same for sugar tax.

 

 

[rak sa_ngop]

9 hours ago, Mac Mickmanus said:

Tappers 6.4 % 

53 Baht from 7/11

Get your facts straight. Tapper beer is 6.5%

Only 51 baht a large can if you buy from Tops, Foodland etc.

The best Thai beer for taste and value in Thailand IMO.

I wonder how long they will be able to maintain the current price?

 

[HappyExpat57]

Why? It's ALWAYS about the ฿฿฿฿฿฿฿.

[Burma Bill]

10 hours ago, drmal said:

Any thoughts on why it was lowered?

Less alcohol duty to pay, increasing profit for the brewers??????

 

10 hours ago, drmal said:

I remember it was more than 6% long ago.

Yes indeed, when I retired to live in Thailand 22 years ago bottled Beer Chang was 6.4% but sometimes exceeded this (as I well remember!!) Quote from Goggle:

 

"The original version of Chang is an amber coloured lager beer made from malt, rice, hops, water and yeast. The combination of rice used in the brewing process and the stronger than average 6.4% alcohol content by volume can catch out unwitting tourists"

[CharlieH]

Reported post removed.

[userabcd]

Wow 4.8, that is powerful stuff.

[fulhamster]

1 hour ago, Kenneth White said:

Its good to see there are some beer connoisseurs here in Thailand. ????

Very little beer in Thailand, lots of lager

[jimn]

2 hours ago, KannikaP said:

My Tappers says 6.5 and is Bht 51 in Lotus's

 

Chang Cold Brew is 4.8, Felsenbrau is 5.

Its Federbrau and its 4.8%. As far as I know you cant get Felsenbrau in Thailand.

[brianthainess]

1 hour ago, mtls2005 said:

Tax thresholds tied to ABV, while trying to maintain price/ml.

 

Same-same for sugar tax.

 

 

Good point less alcohol less sugar needed  

[Iamfalang]

I haven't drunk anything under 4.9% in over 45-years.  

 

I don't trust elephants.

 

711 needs 7.11% case of 100 so I only have to visit once a day

[brianthainess]

5 minutes ago, fulhamster said:

Very little beer in Thailand, lots of lager

If only CAMARA existed in Thailand, but they would probably get Jailed.