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Posted

After almost 2 years, I returned, and found my favourite seafood-accompanying Thai beer - Chang is now lowered to 4.8% abv from 5%. I remember it was more than 6% long ago.

 

It was already tasting watered down even at 5%, but now it's even lower.

 

So having Sing Beer nowadays.

 

Any thoughts on why it was lowered?

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Posted
1 hour ago, freedomnow said:

Why did they stop Chang Export...far better than Chang IMO...better than the lot of the domestic beers...crazy.

Because they began to regulate normal Chang beers and so Chang Export wasn't needed .

Previously the alcohol content of Chang beer was unregulated and the alcohol content varied and so they couldn't export the beer .

   They then invented Chang export which had a precise alcohol content and could be exported 

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Posted
6 hours ago, drmal said:

Any thoughts on why it was lowered?

Tax. Its cheaper. Look at how much cheaper Mybeer or Archa can sell at 4,5%

Did they also lower the price on Chang? or only the content?

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Posted
20 minutes ago, IAMHERE said:

Why?  Very simple....it's Taxed on amount of alcohol, less alcohol less tax per bottle, price per bottle is less.  Nothing more.

That is the case in other countries but not so in Thailand - or it didn't used to be.

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Posted
7 hours ago, drmal said:

Any thoughts on why it was lowered?

Watered down as you say means more quantity, therefore more profit.

Posted

Since I only drink MY beer at 4.5% - and still add some ice or lime  - I'm ok with a drop in alcohol levels. UK beer normally is only 4%. Anything over 4-4.5% to me takes like it has the consistency of syrup !

 

I hope poster is not the wasted guy I saw sitting outside the 7/11 the other day with a 'special brew' strength tin in his hand.

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Posted (edited)
7 hours ago, Mac Mickmanus said:

Tappers 6.4 % 

53 Baht from 7/11

My Tappers says 6.5 and is Bht 51 in Lotus's

 

Chang Cold Brew is 4.8, Felsenbrau is 5.

Edited by KannikaP
Posted

It was done to lower the tax, as alcohol is taxed by the percentage of alcohol content, the higher the content the more tax applied, Lao Khao excepted.

It also therefore keeps the retail price lower.

Posted (edited)

4.8% seems to be popular, maybe it's a tax threshold, perhaps for exporting.

 

I drink Tapper 6.5% at home, about 545 baht for 12 at Makro and BigC, Singh in bars

Edited by scubascuba3
Posted
9 hours ago, drmal said:

Any thoughts on why it was lowered?

Tax thresholds tied to ABV, while trying to maintain price/ml.

 

Same-same for sugar tax.

 

 

Posted
9 hours ago, Mac Mickmanus said:

Tappers 6.4 % 

53 Baht from 7/11

Get your facts straight. Tapper beer is 6.5%

Only 51 baht a large can if you buy from Tops, Foodland etc.

The best Thai beer for taste and value in Thailand IMO.

I wonder how long they will be able to maintain the current price?

 

Posted
10 hours ago, drmal said:

Any thoughts on why it was lowered?

Less alcohol duty to pay, increasing profit for the brewers??????

 

10 hours ago, drmal said:

I remember it was more than 6% long ago.

Yes indeed, when I retired to live in Thailand 22 years ago bottled Beer Chang was 6.4% but sometimes exceeded this (as I well remember!!) Quote from Goggle:

 

"The original version of Chang is an amber coloured lager beer made from malt, rice, hops, water and yeast. The combination of rice used in the brewing process and the stronger than average 6.4% alcohol content by volume can catch out unwitting tourists"

Posted
1 hour ago, Kenneth White said:

Its good to see there are some beer connoisseurs here in Thailand. ????

Very little beer in Thailand, lots of lager

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Posted
2 hours ago, KannikaP said:

My Tappers says 6.5 and is Bht 51 in Lotus's

 

Chang Cold Brew is 4.8, Felsenbrau is 5.

Its Federbrau and its 4.8%. As far as I know you cant get Felsenbrau in Thailand.

Posted
1 hour ago, mtls2005 said:

Tax thresholds tied to ABV, while trying to maintain price/ml.

 

Same-same for sugar tax.

 

 

Good point less alcohol less sugar needed  

Posted

I haven't drunk anything under 4.9% in over 45-years.  

 

I don't trust elephants.

 

711 needs 7.11% case of 100 so I only have to visit once a day

Posted
5 minutes ago, fulhamster said:

Very little beer in Thailand, lots of lager

If only CAMARA existed in Thailand, but they would probably get Jailed. 

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